Let’s face it. We live in a very visual world. We’re bombarded by images all damn day, whether it be advertising or content we actually want to see. Especially when it comes to social media and internet marketing, we’ve embraced … Continue reading
One of the reasons why President Obama won the 2008 election was because of his campaigns mastery of social media and online marketing. The Obama campaign embraced these two forms of marketing, creating a winning online strategy that appealed to Millennials especially. Four years later, have Republicans caught up in terms of marketing their campaigns effectively online? The top two candidates on the Republican side right now are former Massachusetts Governor Mitt Romney and former Pennsylvania Senator Rick Santorum. Which campaign has the best online marketing strategy? Let’s put the two campaigns head to head and find out.
Let’s analyze Romney and Santorum’s brands in terms of their online marketing efforts. We’ll focus on three categories: social media impact, website engagement, and website SEO and inbound links.
Social Media Impact
Facebook: Romney’s Facebook page has a whopping 1,509,746 “likes,” versus Santorum’s meager 164,906. This is a HUGE difference! Also, Romney has almost 80,000 people talking about him on Facebook whereas Santorum has just over 41,000 people talking about him. Also, Romney’s page, powered by digital media company Thismoment, just looks a lot better than Santorum’s
Twitter: Again Romney has more followers, with 360,155 versus Santorum’s 153,375. Surprisingly, though, Santorum has actually tweeted about twice as much as Romney in total. Santorum has been tweeting an average of 5.4 times a day for the past week, which is impressive compared to Romney’s 1.4 average tweets per pay during the same period. Tweeting more often allows Santorum to be more engaged with his audience as well as more informative. He often retweets posts by his followers and keeps them up to date on the latest happenings with his campaign. Romney does the same thing, just much less frequently, which loses him points. Over the past eight weeks, however, Romney has been gaining both Facebook “likes” and Twitter followers at a much faster pace than Santorum
Overall, it’s possible that Santorum might have slightly more social media engagement with his followers, but there’s no denying that Romney has more followers in every category and is therefore the clear winner in terms of social media impact. Romney also has a higher Klout score (77) than Santorum (66).
Winner: Mitt Romney
Website engagement measures how users interact with a website. Website owners want users to be able to easily navigate a site and find information they are looking for. In terms of our two contestants, I would assume they would also want users to stay on their site for as long as possible, researching the candidate’s platform, clicking multiple pages, and donating to the campaign. They also need a site that effectively communicates their political message to visitors.
When visiting Romney’s website, visitors are asked to provide their email address and zip code before even entering the actual website. Obviously this is to grow Romney’s database, but it doesn’t fall in line with the permission marketing concept that businesses are beginning to follow. Upon entering both the sites, they look very similar. Both sites make it easy for visitors to find each candidate’s bio and the issues they stand for, as well as donate money.
From a design standpoint, Romney’s website definitely looks better than Santorum’s, though. Santorum’s site does the job, but it doesn’t look like he’s put as much money into it as Romney has.
Winner: Mitt Romney
Website SEO & Inbound Links
SEO and inbound links are very important to a website because they determine how high up on a Google search the site will appear. It will be hard for a website to be on the first page of a Google search without many inbound links to the site. It also tells us how popular the website is in the vast sea of the World Wide Web. While SEO is probably not a major concern for these presidential candidates, whoever runs their website is probably very concerned with SEO.
A Google search for “Santorum,” for example, provides links to many anti-Santorum sites on the first page of Google. Santorum’s actual website isn’t even the first website on the page, it’s third! The fourth website is called “Spreading Santorum,” and has the quote, “The frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex” visible right underneath the link to the website. I’m sure Team Santorum is not very pleased about this; they obviously need to work on their SEO.
According to HubSpot’s Marketing Grader tool, Romney beats Santorum 91 to 66. Marketing Grader is an assessment tool that analyzes a site’s entire marketing funnel and compares it to another site. When looking at inbound links to their websites, Romney wins with 3,828 inbound links versus Santorum’s 1,566. Romney also has 10,800 pages indexed by search engines while Santorum only has 1,460.
Romney’s site has a blog that publishes new posts every three hours on average. These blog posts are being shared an average of 75 times on Facebook and 38 times on Twitter. Santorum also has a blog but new posts are created much less frequently.
Winner: Mitt Romney
If the next Republican presidential candidate were to be picked strictly on the basis of online marketing, Romney would be the clear winner. He beats Santorum in all three categories; Team Santorum needs to step up their efforts if they want to pull ahead on Super Tuesday.
1. Solidify Your Online Presence
You need to have a strong personal brand online that will represent you if employers Google your name or do any online research about you. This means that your Facebook needs to be clean and somewhat professional. You should have a LinkedIn account that shows your past job experience and also has recommendations for your work. To make your personal brand even stronger, start networking with professionals on LinkedIn and Twitter. Start a blog that talks about something related to your major. Connect with other bloggers and be an active member in the online blog community. When applying for a job, blog about something related to that job, this way if the company reads your blog they’ll know you’re serious. Google yourself and see what comes up.
Network, network, network! This means networking online through social media, offline at school, at work, at the bar, at career fairs, and basically ANYWHERE you go. You never know when you’ll meet someone that could help you get an internship, now or in the future. When meeting people, if you exchange contact information, make sure to follow up with that contact. This means emailing them and saying, “it was nice to meet you,” if you have nothing else to say.
3. Attend Career Fairs
College career fairs are great for finding internships. Where else can you go where there are a large number of businesses looking to give YOU internships? Use them! Look up a list of companies that will be attending the fair, research those companies and create a tailored resume for each of the ones you are interested in. Get the contact info for the HR reps and follow up with them by email right after the fair.
4. Hit The Online Job Boards
There’s always websites that will be offering internships. Check out your university’s online job board or career website, local job listing websites, and craigslist.
5. Seek Out Companies You Would Like To Intern For
If you’re looking for an internship in a specific field, don’t be afraid to seek out companies you would like to work for, especially if they are smaller, local firms. Find out who to contact from their website or LinkedIn and try to connect with them. See if you know anyone who has contacts at the company and see if they can help you out. At the very least, email them your tailored resume and cover letter and let them know you would like to be an intern for their company.
6. Perfect Your Resume
Make sure your resume is perfect. Attend resume workshops and get as many opinions as you can on your resume. Ask professors and professionals to take a look and make sure it’s the best resume it can be before submitting it to employers.
7. Kill The Interview
Once you get an interview, prepare for it as much as possible. This means researching the company as if you had to write a report on it. Have questions ready for your interviewer. Also prepare for common questions you might be asked, such as “tell me about yourself,” or situational questions. If you are asked to talk about your past work experience, explain your accomplishments, your experiences, what you learned, and ALWAYS tie it back into how your past work experience will help you at that company if you are hired.
8. Follow Up
Send a thank you email to the person who interviewed you. In the brief email, include a thank you, and a statement on why you would be perfect for the job that includes something you learned from the interview. Close the email with a “I look forward to hearing from you” statement and a professional signature that includes your personal website if you have one.
9. Never Burn Bridges
In the event that you are not hired, don’t take it too hard on yourself. If you receive this bad news in an email, respond to the email thanking them for the time. Ask them to please keep you in mind if another position is open, and then keep them updated in the future as you gain more work and college experience.
Please share any questions, comments or other tips below!
Social networking has made our world better, period. There are those who disagree with this of course, but Gen Y has embraced social media to the point where it’s not going anywhere, it’s now a part of our culture. There are so many great aspects of social media, especially how easy it’s made communication. It has made our world even flatter. It’s also good for business, at least for those businesses who realize its impact and embrace it, and then leverage it to their benefit.
Today I’m focusing on “social networking trends,” as the International Business Times calls them. These are trends that spread throughout the world, because of social media. Case in point: planking.
Supposedly Tom Green invented planking before it was even known as “planking,” in 1994. It didn’t really take off until it was started in either England or Australia about 11 years ago, though, depending on who you talk to. But Facebook is the number one reason it has spread and turned into a craze. Plankers name their plank, and upload to Facebook.
Then there’s “Bro’s Icing Bro’s,” which started and spread because of YouTube. There was a rumor that icing was actually a marketing campaign started by Smirnoff, but Smirnoff of course denies this. In any case, it no doubt boosted sales of Smirnoff Ice as every bro went out to buy 12 packs to screw over their friends.
With these new online social tools that we have, YouTube, Facebook, Twitter, etc., these fads can spread and an incredible rate and EVERYONE can participate. The newest social networking trend is called “owling,” where owlers get into the owl pose and take pictures of themselves. Personally I think owling is stupid as shit, I much prefer planking. The coolest new trend is called “leisure diving,” though. Leisure divers are caught in a casual pose as the dive into pools.
So what’s the next social craze? Who knows, but whatever it is, if you actively participate online you’re sure know about.
What is Spotify? Spotify is an on-demand music streaming program similar to iTunes that lets you listen to over 15 million songs on your computer for FREE.
Spotify has been in Europe for a few years now, but it FINALLY made its US debut a couple weeks ago. How does it work? Basically, all you do is go to spotify.com to download the program on your Mac or PC (you have to ask for an invitation first, it only took me a day to get invited though). After you download the program, it automatically imports all of your songs from iTunes, playlists and all. Then that’s it, you can browse the “What’s New” section or go directly to the search bar, where you will find pretty much everything. Once you find an artist, you can also discover new music by hitting the “Related Artists” tab.
I know, it seems too good to be true, but it gets better. You can instantly create playlists with songs you want to keep; there are absolutely no download times, which is AWESOME. Spotify is also social. You can link your Facebook account to Spotify, which then shows you all of your fb friends that use Spotify. Then, you can see your friends top artists and top tracks, playlists they have created, and you can even subscribe to these playlists. Also, you can share tracks with Facebook and Twitter instantly with a click of a button.
Now there is a catch, of course. Spotify is completely free, but not without audio ads, which interrupt your music about every 15 minutes for about 20 seconds, just like Pandora. There are also ads that pop up on the side or bottom of the screen every once in a while, which is slightly annoying. New Spotify users get 6 months of unlimited listening, but after that I believe it goes to like 10 hours month. You can, for $5 a month, upgrade to Spotify without any ads, and for $10 a month, upgrade to Spotify without any ads and the ability put your Spotify music on your smartphone.
So, will Spotify replace my iTunes and terrible online downloading habits? No, not yet anyways. But I do love the simplicity of it, the ease of being able to search a database of 15 million songs, download them for free, see what my friends are listening to, and share songs with fb and Twitter instantly. I think it’s going to take off in the US very quickly and hopefully more of my friends will get it so we can share playlists (as of tonight I only have 7 fb friends with Spotify… c’mon guys)
Feel free to let me know if you have any questions or comments below!