In this first of three parts, I’ll talk about SEO practices that you can implement on your own website. These include specific things you can do on your site that will help you get an edge over your competitors in search engine ranking.
First of all, you need to know the proper keywords that relate to every page of your website. Keywords directly relate to your search engine rankings are CRUCIAL for SEO success. One handy tool you can use to try and figure out the top 5 keywords for your site is Google’s Keyword Tool. Using the Keyword Tool allows you to see the number of global and local monthly searches for specific keyword(s) and keyword phrases. It also shows you the level of competition on Google for those keywords and other keyword ideas that are similar. If you aren’t familiar with this, get familiar.
The goal here is to find 5 keywords that relate to each page on your site that have high global monthly searches (>1000). If you’re lucky, some of your keywords or keyword phrases might have low or medium competition ratings too, which is great but somewhat rare. After you have found the five keywords or, keyword phrases more likely, that you will use for your page, write them down because you’re going to use them in more than one place.
Copy, or text on your site is very important. It is recommended that each page on your site have 300-500 words of text. For some sites this is easy, for others, especially ecommerce site, this may be much more challenging. So why is it important to have that much text on each page? Well, the short answer is that’s how Google likes it, which is really all that matter because in this SEO driven world that we live in, Google is God. On a more realistic level, though, what really matters is the keyword density of the text on your page. This means the ratio of keywords to total words on the page. You want your keyword phrases to equal about 2-3% of your text. Textalyser.net is a great site that will show you your keyword density. Use your keyword phrases more than once to get a good 2-3% density, but use them in a way that makes sense for the context and doesn’t sound weird.
Next is meta. Most websites allow you to customize the meta for each page of your website. Again, use the same 5 keyword phrases in your meta field. Next is custom URL’s. You should customize the last part of each page’s URL to match the best keyword for that specific page. Lastly, page titles are also very important. This means the title of the page that shows up on the top tab of your browser window. One thing you can do to optimize the page title is to separate it into three sections, separated by two pipes. For example, say I was optimizing a page title for a page selling popular men’s running shoes. The page title might be something like, “Men’s Running Shoes | Athletic Footwear | Running Footwear” In this way you have three of your most popular keyword phrases (whatever they may be) right in the title of your page, which Google likes. Just make sure they make sense!
So to wrap up, consistency is king! Make sure that each page of your site is properly optimized with a select few keywords or keyword phrases that are used in your text, meta, URL, and page title. This is just one of the first steps to optimizing your website, but it’s probably the easiest thing you can do starting out.