SEO Series Part 2: Link Building

Improving your website’s SEO can be thought of as a popularity contest. The more popular you are, the more search engines, especially Google, will like you. Just like in real life, popularity is measured by the amount of people talking about you and referring other people to you. This means that the more websites that link to your website, talk about your website, and direct people to your website, the more popular your website will be on Google.

The heart of SEO lies in link building. Link building is the process of linking other websites to your website. Links on the internet that lead to your website are called inbound links. The more inbound links you have, the more popular you will be.

One of the easiest ways to get links to your site is to publish yourself on live web directories. Live web directories are large, topical, searchable directories that differ from traditional relevancy search engines in that their content is maintained by actual humans rather than by ‘robot spiders’ that scan the worldwide web. Live directories personally review your site and decide whether to include your website in their index. There are lots of live directories, some of them are free and some of them are paid. Some directories are much better than others, but the overall strategy here should be to register your website with as many live directories as possible. Search Google for a list of free and paid live web directories online.

Blogging is another effective way to build inbound links. Set up a blogging account on the major platforms (WordPress, Blogger, Tumblr) and become an active blogger in your target market. This means that you leave relevant comments on as many posts as possible that are in your industry/target market. If you have a profile on the blogging sites, you should be able to have your website underneath or in the signature of every post you comment on. You can also imbed your website into the text of your actual post. Just make sure that your site is relevant to your comment, or it will be seen as spam and your comment will not be approved. When you begin to have an active voice in your blogging community, you will not only build inbound links, but you will also create relationships and trust within your industry.

There are all kinds of Web 2.0 sites that will help you create and share content online. Social bookmarking sites like StumbleUpon, Digg, Delicious, etc. are good places to bookmark/share your content with the rest of the world. Sites like YouTube, Flixtime, Animoto, Squidoo, WikiHow, etc. will allow you to create online content (videos and articles) that contain links and lead to building trust and awareness around your site. Basically, the goal is to create as much quality content as you can on the internet that points back to your site. For Google, it’s about quantity, variety, and quality. The more content, links, and media you have that link back to your site, the better. Google is also getting smarter, though, meaning that you must now have quality stuff on the internet to be considered a contender on the first page of the search engine.

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One thought on “SEO Series Part 2: Link Building

  1. Pingback: SEO Series Part 3: Time, Persistence, and Dedication | Keeping Up With The World

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