SEO Series Part 3: Time, Persistence, and Dedication

Search engine optimization is a never-ending game that takes time, persistence, and dedication. Even worse, Google tweaks its search algorithm every few months with new releases of Google Panda. This means that just when you think you might know all the best SEO strategies and practices, Google will change them. EVEN worse, Google never tells you the exact changes it makes, they only hint at the changes and leave it to SEO experts to interpret these hints.

What does this all mean? It means that if you really want your site to consistently come up on the first page of a search engine, you have to work on your SEO constantly. There are no breaks, time outs, or half times in this game. If you’re not doing it, you can bet your competitors are. It will take more time in the beginning because you have to learn SEO strategies; such as those I shared with you in Part 1 and 2 of my SEO series blogs. After that, though, you can’t slow up too much. You still have to constantly create content, work on optimizing your pages both meta-wise and design-wise, and stay up to date with Google’s updates.

Besides knowing all the latest “tricks” that will help you outrank your competitors, probably the best thing you can do is just focus on your site in a genuine way. By that I mean maybe not worrying so much about SEO, and instead focusing on your customers and making your site the best it can be. I think that if you truly care about your business, optimization will come naturally. You’ll have people talking about your products or services, sharing your content, referring their friends to your site, and so on. These are all great for search engine rankings, and come from just being an extraordinary business.

Don’t get me wrong, it’s very important to have a basic understanding of link building, and you can spend months learning every trick in the SEO book, but if you don’t have a great company/brand, it’s not going to do much. Just like no matter how many inbound links you have, if you have a crappy website it’s not going to do much good.

 

Some things to keep in mind. Always have SEO in the back of your head for everything you do to your website.  Constantly be making your website better, whether it’s improving your keywords and meta, or the design, look, feel, and functionality of your site. Constantly produce great content. For example, maybe master blogging for a few months, then move onto making content for YouTube. Try and become an expert in these different Web 2.0 fields. When you start have enough revenue, become an expert in Google Adwords or Facebook advertising. Make sure your site is optimized for smartphones. Trust me, there’s always something you can be doing to improve your SEO.

Some sites that can help you keep up with the SEO landscape: Google’s Webmaster Central Blog, Matt Cutt’s Blog, and Search Engine Round Table. There are many more on the internet, spend some time to get to know the ones that you feel are most relevant to your website. Other then that, make sure to dedicate time each week to SEO, and good luck!

Feel free to post any questions or comments below!

Advertisements

SEO Series Part 2: Link Building

Improving your website’s SEO can be thought of as a popularity contest. The more popular you are, the more search engines, especially Google, will like you. Just like in real life, popularity is measured by the amount of people talking about you and referring other people to you. This means that the more websites that link to your website, talk about your website, and direct people to your website, the more popular your website will be on Google.

The heart of SEO lies in link building. Link building is the process of linking other websites to your website. Links on the internet that lead to your website are called inbound links. The more inbound links you have, the more popular you will be.

One of the easiest ways to get links to your site is to publish yourself on live web directories. Live web directories are large, topical, searchable directories that differ from traditional relevancy search engines in that their content is maintained by actual humans rather than by ‘robot spiders’ that scan the worldwide web. Live directories personally review your site and decide whether to include your website in their index. There are lots of live directories, some of them are free and some of them are paid. Some directories are much better than others, but the overall strategy here should be to register your website with as many live directories as possible. Search Google for a list of free and paid live web directories online.

Blogging is another effective way to build inbound links. Set up a blogging account on the major platforms (WordPress, Blogger, Tumblr) and become an active blogger in your target market. This means that you leave relevant comments on as many posts as possible that are in your industry/target market. If you have a profile on the blogging sites, you should be able to have your website underneath or in the signature of every post you comment on. You can also imbed your website into the text of your actual post. Just make sure that your site is relevant to your comment, or it will be seen as spam and your comment will not be approved. When you begin to have an active voice in your blogging community, you will not only build inbound links, but you will also create relationships and trust within your industry.

There are all kinds of Web 2.0 sites that will help you create and share content online. Social bookmarking sites like StumbleUpon, Digg, Delicious, etc. are good places to bookmark/share your content with the rest of the world. Sites like YouTube, Flixtime, Animoto, Squidoo, WikiHow, etc. will allow you to create online content (videos and articles) that contain links and lead to building trust and awareness around your site. Basically, the goal is to create as much quality content as you can on the internet that points back to your site. For Google, it’s about quantity, variety, and quality. The more content, links, and media you have that link back to your site, the better. Google is also getting smarter, though, meaning that you must now have quality stuff on the internet to be considered a contender on the first page of the search engine.